In celebration of the city’s new sugar high, Hershey’s is “Kissing Las Vegas” on June 3 by giving away one million Hershey’s Kisses around town after the ceremonial ribbon cutting. Keep an eye out for free Kisses at various hotels, wedding chapels, the Las Vegas 51s game and Three Square Food Bank.
“We have been searching for the right opportunity to bring the excitement and imagination of a Hershey’s Chocolate World experience,” says Lael Hunt, U.S. director of retail for The Hershey Company. “We know that everything is bigger and brighter on the Las Vegas Strip, and this is a perfect location for the newest Hershey’s Chocolate World experience. We couldn’t be more thrilled to share Hershey’s one-of-a-kind chocolate experiences with the city of Las Vegas and all its visitors!”
The new Hershey’s Chocolate World is the first west coast flagship store, clocking in at two floors, 13,000 square feet and more than 800 varieties of the stuff to satisfy any sweet tooth, from not only the beloved chocolates but also favorites such as Ice Breakers, Jolly Ranchers and Twizzlers. A nod to its new home at New York-New York, on display inside the store on opening day is a custom 11-foot, 800-pound replica of the Statue of Liberty carved from milk chocolate, as well as 1,8000 Hershey’s milk chocolate bars that are built together to create the Empire State Building.
But more than just a sweets shop, Hershey’s offers guests interactive experiences so they can take home more than a sugar rush. Customize a Hershey’s milk chocolate bar wrapper with your own image and message, and you can see your proclamation in lights when it’s on display on the 24-by-60-foot marquee on the Strip, or even star in your own Reese’s TV ad. And just to show a more refined side to refined sugar, there are fresh baked cupcakes, cookies, chocolate-dipped strawberries (all made with Hershey’s goods) and other desserts created by local Las Vegas pastry chefs.
Las Vegas has always elicited that “kid in a candy store” feeling for visitors, and now you can say it literally as you get your favorite sugar fixes at Hershey’s Chocolate World.